A pivot is primarily a shift in the business strategy which is applied for testing out a new approach. Related to the startup business model after receiving feedback. It is one of the core concepts of the lean startup method. A reason why it is also known as pivot lean startup. A startup begins to pivot when they want use their existing tech and resources for an entirely different process. This includes doing business in different market segments. Lastly, to know more, contact Entrepreneurs Collective.
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