By Wildfire
Over the last few months, we’ve shared everything we know about making your startup impossible to ignore, from cracking the code with journalists to turning your LinkedIn profile into your own PR machine.
Whether you’ve read one post or all eleven, here’s your cheat sheet: the biggest lessons, the pitfalls to dodge, and the bold moves that will help you get seen, funded, and trusted. And don’t forget – when you’re ready to turn ambition into headlines, you know where to find us.
The Complete ‘PR for Startups’ Series
1. How PR Fuels Growth
How Public Relations Attracts Investors, Partners and Prospects
Key takeaway: PR is more than noise; it’s the reputation engine behind your next investor meeting, customer deal or partnership. This is especially important since, for early-stage startups, credibility can be the difference between warm intros and cold shoulders. Think beyond press releases and use media coverage, thought leadership and word-of-mouth to create the trust that marketing and sales can build on.
2. Secrets of Tech PR
Tech PR Secrets Every Founder Should Know
Key takeaway: Tech PR is its own beast. You need to translate complexity into clarity and frame your story in human terms. Specs and features rarely get headlines. Stories about the people you help, the big problems you solve and the impact you’re having? That’s what cuts through. Find the emotional hook, and don’t underestimate the power of relevance.
3. The Fundamentals for Getting Noticed
Fundamentals for Getting Noticed by Journalists
Key takeaway: Journalists want stories that matter to their audience. What they don’t want? Blatant sales pitches, impenetrable jargon or generic fluff. Make your pitch timely, insightful and concise. Use data, predictions or a strong contrarian take. And remember: the easier you make a journalist’s job, the more likely they are to open your email next time.
4. What Founders Should Be Doing Right Now
I’m a Startup Founder: What PR Should I Be Doing?
Key takeaway: The worst PR mistake is waiting for ‘big news.’ Start early. Define what makes your company different, shape your narrative, and show up — on LinkedIn, in panels, podcasts, newsletters. Be human, be memorable, and be consistent. A single well-placed piece can shift your trajectory, but so can a steady drumbeat of small moments.
5. Influencer Marketing, Part 1
How Startups Can Work with Influencers in 2025 – Part 1
Key takeaway: Influencers aren’t just Instagram stars. In B2B and tech, your ‘influencers’ might be analysts, developers, niche podcasters or trusted LinkedIn voices. The right partnership can boost trust faster than a thousand ads. But fit matters more than follower count so do your research, know your goals, and aim for real relevance.
6. Influencer Marketing, Part 2
How Startups Can Work with Influencers in 2025 – Part 2
Takeaway: Great influencer relationships are built on respect and clarity. Approach them personally, not like a sales transaction. Be upfront about goals, deliverables, and budget, and listen to their ideas. They know their audience better than you do. Nail the brief, agree on the details, and treat it like any other business partnership. That’s how you get authentic content that works.
7. How to Make Your Funding News Actually Matter
Takeaway: “X raises £10M” is old news by itself. Context is key. Ask yourself: what problem are you solving, how will the money be used, and why does it matter right now? Tie your news to broader industry trends and think about exclusivity. One great feature beats a dozen shallow mentions. And don’t stop at the press because your own channels, investors and networks can extend your reach tenfold.
8. How to Write a Media Pitch That Gets Published
How to Write a Media Pitch that Gets Published
Key takeaway: A winning pitch is relevant, short and tailored to one journalist, not ten. Respect their beat, research what they’ve written lately, and pitch a story rather than a promo. Lead with a strong angle or data point, ditch the waffle, and don’t be afraid to follow up once (nicely!). The result? More opens, more replies, more coverage.
9. LinkedIn as Your Secret PR Weapon
4 Simple Ways to Use LinkedIn for PR
Key takeaway: It’s free and powerful, if you use it right. Polish your founder profile so people know exactly what you do and why it matters. Post updates that show momentum, not just big wins. Comment thoughtfully to stay visible. And don’t forget journalists hang out here too — your next big story might start with a well-timed DM.
10. When to Hire (or Not Hire) a PR Agency
When to Hire A PR Agency (And When Not To)
Key takeaway: A good agency helps you create news. But you need a clear goal, a story worth telling, and the bandwidth to work together. If your product-market fit is wobbly or your messaging is fuzzy, get that right first. Otherwise, your budget will vanish faster than your patience.
11. How to Get the Most Out of Your PR Agency
5 Tips to Get the Most Out of Your PR Agency
Key takeaway: Treat your agency like co-founders, not suppliers. Be clear about goals. Overshare details i.e. the nuggets you think are boring could be tomorrow’s headline. Move fast when they need sign-off. Give honest feedback. Stay plugged in. The best agency relationships are built on trust, ambition and zero secrets.
That’s all, from us, for now
PR is your superpower for building the credibility and momentum you need to grow. Use these 11 lessons as your blueprint. Start small, think bold, and keep showing up.
About Wildfire
They’re an award-winning PR agency partnering with technology companies worldwide to transform ambition into action. Their ‘Think Bold’ approach blends boundary-pushing creativity with data-driven insights, empowering clients to launch meaningful campaigns that deliver standout results.
If you would like to get in touch with Wildfire PR and claim a free consultation or PR audit, get in touchv today or email ec@wildfirepr.com.